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Our Story

Amber is a single term with multiple meanings, which closely resembles the ethos of our brand. It’s coveted as a precious stone or fossilised resin with a caramelised, golden hue that represents the sun. The swimwear brand is inspired by nature, designed in London and crafted in luxury, in Italy. It weaves a balance between effortless elegance and feminine warmth.

Founder Sana Hanassi-Savari was allured by the golden glow of the Mediterranean islands but each summer, the challenge was to find stylish, luxurious swimwear that also offered support for a fuller bust. Finding a fit that truly reflected the diversity of the female form became the nascence of Amber London. 

Amber London creates long-lasting swimwear in three core silhouettes. The styles are based on cup size to ensure the most confident fit. Rather than opting for the standardised practice of starting with a model sample size and scaling up without considering the nuanced needs of a larger bust, Amber London uses fit models of all shapes. After countless iterations over a year and a half, the swimwear is made from the highest quality, fast-drying and incredibly soft material, specifically sourced in Italy. For more details and to find your perfect fit, please refer to our size guide.

Amber London’s mission is to empower women of all body shapes, by providing luxurious and stylish swimwear that inspires you to feel confident and glamorous. From our research and over a year of fittings with women of all shapes and sizes, we created a diverse yet timeless core collection that will last season after season. Our separates vary in coverage but tops will always offer supportive features such as underwire, fully adjustable shoulder and back straps to ensure fit and comfort. Amber London’s pieces offer freedom for the woman who knows that swimwear isn’t simply confined to the water. For more details, please refer to our style library.

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