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Our Story

Amber is a single term with multiple meanings, which closely resembles the ethos of our brand. It’s coveted as a precious stone or fossilised resin with a caramelised, golden hue that represents the sun. The swimwear brand is inspired by nature, designed in London and crafted in luxury, in Italy. It weaves a balance between effortless elegance and feminine warmth.   

Founder Sana Hanassi-Savari being petite with a smaller back and fuller bust, had found the hunt for supportive swimwear that catered to her size, an annual challenge. Sana looked into brands that catered for fuller busts and found most were uncomfortable, simple aesthetic & not flattering. This was due to the technicality of the design and the expense in production. On a mission to find a better solution, Sana began her research.   

Finding expert seamstresses in lingerie, Sana was able to create patterns that went by cup size, ensuring the most confident fit. Rather than opting for the standardised practice of starting with a model sample size and scaling up without considering the nuanced needs of a larger bust. Amber London uses fit models of all shapes. After countless alterations over a year and a half, the collection was produced in the highest quality, fast-drying and soft material, specifically sourced in Italy.   

The aim of the brand is to be a slow fashion label. Providing a timeless core collection that will last season after season. Promoting conscious buying, limited production runs, eco-friendly fabrics, recyclable and reusable packaging and long lasting pieces with multi-use purpose. Separates vary in coverage but tops will always offer supportive features such as underwire, fully adjustable shoulder and back straps to ensure fit and comfort. A product you can trust and rely on, from this summer here on out. Amber London’s pieces offer freedom for the woman who knows that swimwear isn’t simply confined to the water.