Meet the founder :
Meet our Founder – Sana
Tell us the story behind Amber London?
“I struggled to find stylish swimwear that also offered support. Being petite with a bigger bust means I truly understand first-hand the importance of fit and what features are needed to achieve that.
After years of struggling to find the right fit, I wanted to create a line of beach wear that truly reflected the diversity of the female form, providing a solution that empowers its wearer."
Amber London’s mission is to empower women and encourage confidence. Each piece is designed in London by the founder, Sana and crafted in Italy from the highest quality Italian material using carefully selected partners.
How are the styles that you make so supportive?
“At Amber London, our tops are fitted by cup-sizes rather than the conventional XS-XL scale, which assumes that small back sizes have a small bust and vice versa and that is why we can offer supportive styles that offer the best fit. Our styles offer features such as underwire, adjustable shoulder and back straps and thicker straps to avoid shoulder digging.”
Where are your products made?
“All of our swimwear has been designed by founder, me in London. From the creation of fabric to the final piece, we have selected our partners carefully, ensuring their expertise, values and quality of work. We produce in Italy, where we work closely with our seamstresses.
I want to offer the best of Italian quality tailor made to fit a woman’s needs."
Our swimwear is :
How do your sizes work?
Fit really is at the centre of our design process.
Which is your favourite piece from the collection?
“Well, I can’t pin point! But, I have named each of the designs after my favourite summer destinations in Italy. So, that makes each of the designs a favourite as per where we’re heading!”
Amalfi top, Positano top, Capri Top, Sorrento Bottom, Vietri Bottom
How would you style an Amber London piece?
“I would not just wear it to the beach but I honestly have made it my everyday wardrobe favourite