Our swimwear is designed to be timeless, and it’s made from the highest quality Italian fabrics and material.
Our fabrics have been tested for their durability and resistance to various substances such as lotions, oils, chlorine and UV.
Even when our fabric is designed with the utmost care, it is delicate and therefore the right care can help keep it in pristine condition for longer so you can enjoy it season after season.
So, how should you best take care of your Amber London swimwear?
Here are our top 10 tips to best care for you suit:
1. Hand wash only, using cold/lukewarm water and using a gentle detergent or a hand wash without lotions (some swimwear detergents that we recommend are Sports & swimwear wash from THE LAB CO. or Sport Detergent from The Laundress)
2. Allow your swimwear to soak in water for a few minutes before adding the detergent and once added, mix the detergent in gently. When you have finished washing your suits, make sure to rinse them thoroughly until the soap is fully gone.
3. If you have any stains on your pieces from lotions or oils, do not worry this will come off with water and when using the right detergent. Don’t be tempted to rub your swimwear harshly, just apply some detergent to the affected area and if needed very gently with the tip of your fingers rub the detergent in (make sure you do this gently, there is no need to harshly rub your swimwear fabric).
4. Take out excess water gently, maybe using a towel. Do not wring out after washing to avoid stretching out the fibres and to help maintain the shape of your suit. This will help avoid any fabric snagging and it will also help protect the wires and the boning.
5. Do not bleach.
6. Wash bright coloured suits separately.
7. To avoid stretching out the fibres, don’t hang your suit when drying, instead lay it flat to dry on a soft surface or a towel away from direct sunlight.
8. Air-dry only, never put your swimwear in a dryer and do not iron your pieces.
9. Store the suit when you are sure that it is completely dry; moisture can be the reason for mildew growth and damp odours.
10. Swimwear fabrics are delicate so we recommend that you do not sit on very rough surfaces.
A note from the founder:
We know that luxury swimwear is an investment, that’s why we say “Buy Better, Wear Longer” but in this case, it is important to highlight that the “Care Better” aspect also has a role in cherishing your swimwear season after season. So, let me rephrase: “Buy Better, Care Better, Wear Longer”!
]]>We totally are.
At Amber London, we create:
At Amber London, we understand first-hand how diverse the female form is and our swimwear is designed and built with that in mind.
How do we do our sizing?
Why don’t many brands usually make supportive and cup-sized swimwear?
In the process of launching Amber London, Sana was extremely surprised that this approach was not very common in the industry, brands typically start with a model size of 34B, testing is often done on a mannequin and sizes are scaled up without real testing and without considering the needs of larger bust sizes.
This process is timely and costly, and that is one of the reason why many brands avoid making supportive and cup-sized swimwear or why they would only create them in basic/less complex cuts and aesthetics.
So how does our sizing work?
Our tops are fitted by cup-sizes, and we refer to sister group sizes of 1 to 6, where sizes are determined by the cup volume that they cover. For example, if you are a UK 32F (US 32G) then you would opt for our top size 6, this will also fit UK sizes 30FF, 34E and 36DD, which have the same cup volume.
How do I find what my sister size is?
At Amber London, we would like to highlight that breasts are great in every shape and form that they come in and we want to empower women to feel confident in their own skins. We want to offer women choice and to make them feel supported, confident, and glamorous in our pieces, on the seashore and in the city!
]]>
Tell us the story behind Amber London?
“I struggled to find stylish swimwear that also offered support. Being petite with a bigger bust means I truly understand first-hand the importance of fit and what features are needed to achieve that.
After years of struggling to find the right fit, I wanted to create a line of beach wear that truly reflected the diversity of the female form, providing a solution that empowers its wearer."
Amber London’s mission is to empower women and encourage confidence. Each piece is designed in London by the founder, Sana and crafted in Italy from the highest quality Italian material using carefully selected partners.
How are the styles that you make so supportive?
“At Amber London, our tops are fitted by cup-sizes rather than the conventional XS-XL scale, which assumes that small back sizes have a small bust and vice versa and that is why we can offer supportive styles that offer the best fit. Our styles offer features such as underwire, adjustable shoulder and back straps and thicker straps to avoid shoulder digging.”
Where are your products made?
“All of our swimwear has been designed by founder, me in London. From the creation of fabric to the final piece, we have selected our partners carefully, ensuring their expertise, values and quality of work. We produce in Italy, where we work closely with our seamstresses.
I want to offer the best of Italian quality tailor made to fit a woman’s needs."
Our swimwear is :
How do your sizes work?
Fit really is at the centre of our design process.
Which is your favourite piece from the collection?
“Well, I can’t pin point! But, I have named each of the designs after my favourite summer destinations in Italy. So, that makes each of the designs a favourite as per where we’re heading!”
Amalfi top, Positano top, Capri Top, Sorrento Bottom, Vietri Bottom
How would you style an Amber London piece?
“I would not just wear it to the beach but I honestly have made it my everyday wardrobe favourite